The My Shaldan Apple Cool Fresh product is an organic air freshener high quality raw material. The product is water gel base and works great in cars, restrooms, smoking areas and home. These products have a natural fragrance scent and last up to 8 weeks. Once you open this product you will smell the aroma coming from the car air freshener. These products are conveniently fit in your cup holders in your car just like a soda can. This product is great for car washes and retail car auto shops.